The benefits of digital marketing are numerous to businesses and organizations, including cost-effectiveness, targeting precision, and data-driven insights.
By leveraging online platforms, companies can reach a global audience with ease and often at a lower cost compared to traditional marketing methods. The ability to target specific demographics and user behaviors allows for more personalized and relevant messaging, leading to improved customer engagement and conversion rates. Furthermore, digital marketing provides access to real-time data and analytics, enabling businesses to measure campaign performance, optimize strategies, and make informed decisions based on actionable insights.
Traditional Approach to Marketing
A traditional approach to marketing is simple. To secure new business, a company must market its products and services. The company will then find ways to promote the products and services through traditional media outlets like TV, newspapers, and billboards. After the media outlets have presented the promotion, the company gets inquiries from customers interested in the product or service.
Let's go a step further with this traditional approach.
- The radio broadcasts the promotion of your service.
- A radio listener might require dental assistance.
- This listener will hear your promotion and realize your company could help them.
- The listener then contacts your dental practice using the number in the promotion.
- The listener secures an appointment, and you now have a new patient.
From this example, can you see how the traditional approach is a “wait-and-see” policy? This approach makes it challenging to secure new patients.
Digital Approach to Marketing
Luckily, today there are alternate options to the traditional approach. Enter the digital approach to marketing!
This digital approach allows companies to direct their promotions right at the people who would be most interested in the products and services.
Really?
Yes, really. It is called Search Marketing.
Dental practices can use search marketing to target people looking online for dental services. It is much more efficient to start with an interested person than “wait-and-see” if an interested person sees or hears your promotion.
Let's go a step further with this digital approach.
- A person requires dental services.
- That person then searches the internet for a dental practice specializing in required dentistry.
- Your dental practice is at the top of Google search results.
- This person will assess your dental listing and determine if it is trustworthy.
- The person secures an appointment, and you now have a new patient.
There are many other benefits of digital marketing. You can even target your competitors' patients and make them your own. Simply purchase search ads focused on your competitor's search terms.
Nevertheless, one of the best benefits of the digital marketing approach is access to analytics. You can better understand the effectiveness of your promotional funds (from who's looking, who's clicking, and who's engaging) through analytics.
Target interested potential patients, where they spend their time (on the internet), by starting reaping the benefits of digital marketing today!
